Katie Edmondson

After helping Translation pitch and win the NBA account, we created work to launch the new brand tagline, This Is Why We Play. The campaign included a print ad and out-of-home campaign, plus a film highlighting the 2015-2016 draft picks featuring their stories, not stats.

Copywriter: Katie Edmondson
Art Director: Katie Yoder
Creative Directors: Armando Samuels, Matt Comer
Editor: Fafu Pfafflin