Katie Edmondson

DSW is a US-based discounted shoe retailer who want to be known not just for low prices, but also for crave-worthy merchandise. We created “Blame it On the Shoes,” a campaign that showcased the transformative power of shoes in a series of misdirect TV spots and social videos.

For the holidays, we created a faux perfume ad about a woman getting swept into a fantasy because of her shoes, with price at the heart of the climax.

Copywriter: Katie Edmondson
Art Director: Katie Yoder
ECD: Suz Keen
Producer: Kristen Cooler
Director: Matthew Frost