Katie Edmondson

Airbnb.org has provided emergency housing for more than 250K displaced people globally. For their first-ever PSA, we created a film inspired by the sense of normalcy and hope that safe housing can provide in times of crisis. Because even in the face of disaster, the feeling of home lives on. Inspired by real stories and shot in LA just two months after the January 2025 fires, this was a labor of love and a perfect ending to my 8.5 years at R/GA.

Creative Director: Katie Edmondson
Creative Director: Katie Yoder Simel
ECD: Daniel Barak
Producer: Annie Uzdavinis
Director: Christian Loubek

Press: Adweek