For the 2014 Budweiser Made in America music festival in Philly and LA, we created work to reinforce the brand's connection to music and inspire musicians and culture makers.

Role: Copywriter

"Music Makes Us Make” Manifesto

We created social posts and posters to build anticipation for the festival featuring a custom hand-drawn font by Katie Yoder.

We selected festival essentials and shot them for social teaser posts.

We worked with festival artists to create social posts featuring energetic performance images paired with their song lyrics.

We paired photos from past festivals with tips for the weekend.